Indian businesses have more internet marketing options available to them than ever before. SEO, Google Ads, social media marketing, email marketing, content marketing, influencer marketing, video — the list of channels is long and growing. For a business owner with a limited budget and limited time, deciding where to invest is… Read More

Most small and medium businesses in India run their marketing the same way they always have — word of mouth, referrals, some social media posting, maybe a banner ad or a pamphlet run. It works up to a point. But there's a ceiling to it. And more importantly, there's an enormous opportunity being missed: the millions of potential customers who are… Read More

Search engine optimisation gets talked about a lot. It also gets misunderstood a lot. Depending on who you ask, SEO is either a silver bullet for business growth or an overpriced mystery that never quite delivers. The truth is more specific than either of those positions — and understanding it helps businesses make better decisions about where to… Read More

  A few years ago, there was a belief in some Indian business circles that foreign SEO agencies — particularly from the US or UK — were inherently better than their Indian counterparts. That belief has faded, and for good reasons. The results being produced by Indian SEO specialists today are excellent. And for businesses operat… Read More

  A lot of businesses buy SEO services without a clear picture of what they're actually getting. They know they want 'better rankings' or 'more traffic', but the specifics of what happens between signing a contract and seeing results are unclear. That ambiguity is where disappointment usually grows — not because the work isn't b… Read More